The creative challenge involved exploring and discussing your chosen campaign’s creative concepts, how the target audience have been addressed, analysis of the visual style and social, political or ethical implications. I chose to explore the This Girl Can campaign because I support the ideologies and beliefs behind it. This Girl Can focuses on inspiring women to overcome their fears of being active due to the fear of judgment, through the way they look, not being good at a particular sport or feel like they should be more of a domestic woman, it discourages women to be active. Regarding these issues, This Girl Can has aimed to encourage women to not feel that certain way(s) by subverting the stereotypes in this society. The ideologies behind This Girl Can is to celebrate active women doing their thing no matter what.